Top Menu

Editorial Calendar

DTC in Focus

Issue Central Theme* Deadline for Ads & Content Release Date**
January Disruptive Innovation 1/17/2018 1/24/2018
February Strategy & Planning 2/21/2018 2/28/2018
March Overcoming Communication Challenges 3/21/2018 3/28/2018
April Relationship Marketing 4/18/2018 4/25/2018
May Digital & Social Media 5/23/2018 5/30/2018
June Disease Awareness/Education 6/20/2018 6/27/2018
July Consumer Trends 7/18/2018 7/25/2018
August Multicultural 8/22/2018 8/29/2018
September Mass Media 9/19/2018 9/26/2018
October Creative Assessment 10/24/2018 10/31/2018
November 2018 Outlook 11/21/2018 11/28/2018
December No Issue N/A N/A

*Each issue of DTC in Focus will heavily focus on a central theme, but will also now include various other topics each month as well.
**May be adjusted to avoid conference and seminar dates.


DTC Perspectives Magazine: The Annual Issue

Deadline for IOs Deadline for Ad Creative Release Date
February 9, 2018 February 16, 2018 DTC National Conference 2018


Writing for DTC Perspectives

We offer a variety of options for those interesting in writing, including but not limited to: DTC in Focus newsletter, stand alone website articles, a mini-series for our website, and DTC Perspectives Magazine. To become a contributor, complete this form or contact Jennifer Kovack, Director of Publishing and Awards at

Please keep the following parameters in mind when drafting submissions for DTC Perspectives:

  • The article must not be self promotional. Focus on knowledge, lessons learned and best practices. (For sponsored content opportunities, please contact John Woodbridge at
  • All submissions must be previously unpublished. Otherwise, permission for republishing must be provided.
  • Topics should be fresh, cutting edge and relevant to DTC marketing. We encourage new studies and case studies, and discourage philosophical fluff pieces.
  • Pay close attention to sentence structure and grammar – we want to keep the article in your voice and do not want to have to rewrite portions that are poorly written.

If your article is approved, please be prepared to submit the following for publishing:

  • A final, proofed version of the article
  • Any accompanying artwork (optional)
  • High res headshot of the author(s)
  • Brief bio with contact information (social profiles, phone number, and/or email)