Owner/Founder, Gray Matter Marketing, LLC
GrayMatter Marketing is dedicated to driving business with focus on connecting strategic messaging with an integrated approach to channel investment.
Beth has more than 25 years experience as a Marketing and Media Executive with client, media department start-up experience as well as top tier client management assignments. She is capable of planning and executing campaigns that integrate traditional, digital and direct marketing disciplines to accomplish business goals. Clients appreciate that she can optimize the impact of an idea, a marketing budget and customer engagement.
Beth has extensive experience in the complex healthcare marketing world as she led marketing media activities at inVentiv Health (GSW, Palio/ignite, Navicor). She has led DTC activities for major brands and has worked in over 25 different disease states/categories. She believes in connecting conversations between Healthcare Practitioners, Caregivers and Patients for optimal outcomes.
Her portfolio includes a diversity of category, target, budgets and communication goals from launch of new brands to reinvigoration of market leaders. The advertising agencies she worked at include Foote, Cone & Belding, BBDO, Saatchi & Saatchi Advertising, and Young & Rubicam. Key brands serviced include: AT&T, M/I Homes, M&Ms, Snickers, Campbell Soup, Eli Lilly, JP Morgan Chase, Merck, Met Life, Mylan, Johnson & Johnson, General Mills, Stryker, Takeda and NY Telephone/Verizon.